Véronique Gay-Rosier
David Chuzeville
ESADSE, médiathèque
3 rue Javelin Pagnon
04 77 47 88 00
From 12/03/2015
To 12/04/2015

Type is sexy: Helvetica mon amour

Helvetica, so much more than a simple font: the writing of urban modernity, a way of life! When it was created in 1957, there was a desire to cast off post-war austerity, invent the consumer society, prepare for the globalised economy... Favoured by graphic artists, today it has become a universal font, one that is positively worshipped, with tee-shirts, books and even a film dedicated to it. The photo series Utopy by Lionel Bayol-Thémines brings into play again, for the Type is Sexy: Helvetica, mon amour exhibition, a family of characters that remains the most commonly used font in the world.
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Type is sexy: Helvetica
Lionel Bayol-Thémines, Utopy
Des hommes de caractères
Photo : Yves Bresson