The creation agency, Trafik, was chosen for the
graphic design of the communication campaign
for this edition.
Trafik is an agency of graphic and multi-media
development, based in Lyon, with numerous
other cultural events as references.
The theme for the Biennale Internationale
Design Saint-Etienne 2013 led the agency
to imagine a concept of digital applications,
allowing a form of exploration going beyond
traditional media.
The two digital creatures are the key characters
of an application to be downloaded for users to
play and interact together.
Beyond this playful function the application
provides details of the event programming and
information about encounters at the Biennial.
It also provides a GPS function for visitors to
help them travel to the sixty sites associated
with the Biennial.
Biennial 2013 :
Digital application
The application was developed with the support of the Crédit Agricole Bank, Loire Haute-Loire.