design & vous

From 22 May to 6 July 2025

• 28 shops
• 36 artists
• 7 events

Design & Vous is an exhibition spread across 28 shops in Saint-Étienne city centre, created by and for the city’s stakeholders to coincide with the 2025 Biennale Internationale Design Saint-Étienne.

Supported by the City of Saint-Étienne and organised by Noémie BSG, this exhibition has a simple and powerful ambition: to make the streets of Saint-Étienne vibrate to the rhythm of contemporary creation. The idea was born of a collective desire to reinvest the heart of the city, reconnect the Biennale with its residents, and create a genuine artistic and design trail accessible to all.



36 artists, designers and creators are taking over the windows, walls and nooks and crannies of boutiques, tea rooms, restaurants and concept stores.

At the same time, concerts, walks and other events will be taking place throughout the weekends in the various districts. Design & Vous celebrates an inhabited, creative and joyful city, where design is lived, shared and discovered in the streets.



This project, put together in record time, reflects a collective energy and a shared spirit. It celebrates design in all its forms, in everyday places. Design that’s alive, visible and welcoming, at a human level.