In a world where generative artificial intelligence is producing images, texts and videos in seconds, where does the designer’s added value come in now? This selection of projects proposes to explore the new frontiers of creation in the age of generative AI, not as a threat but as an invitation to fundamentally rethink the designer’s role and question the ethical and societal implications of these technologies.
The Chair Project (Four Classics)
Philipp Schmitt et Steffen Weiss, 2018-2019
© Philipp Schmitt / ADAGP Paris, 2025
This piece, made in collaboration with designer Mikkel Mikkelsen, is part of a series designed by AI and made by humans. The project reverses the usual roles of human and machine in the processes of design and industrial production. The chairs that result materialise the contradictions of the form and automation in an ironic response to the solutionism of AI. AI is imagined producing all the works of the human spirit, whilst humans are reduced to consuming machines.
The AI-Powered Capsule Collection
The Kooples / imki, 2024
This collection from the brand The Kooples, generated using generative AI and illustrated here by a smooth metallised leather bomber jacket with gunmetal studs, gives a glimpse of how this technology can become a tool for fashion designers and not a way to replace them.
Davinci’s Insight: A Rubik’s Cube
E+K — Élise Gay & Kévin Donnot, 2023
Considering Davinci – an AI model trained with OpenAI’s GPT-3 model – as the 3rd member of the studio, Elise Gay and Kévin Donnot question the relationship between graphic design and AI. On this poster (pigment printed on paper, the Rubik’s Cube is shown as a three-dimensional model generated by a neuronal network.
List of projects
• NICEAUNTIES, Scenes from Auntieverse
• JAMY HERRMANN, Memogram
• ALEXANDRE GAMBARINI,
ANGELINE ROSSETTI ET
ELSA TRUMMER, Metascape
• ÉRIC TABUCHI, The Third Atlas
• PHILIPP SCHMITT,
STEFFEN MACFARLANE
ET MIKKEL MIKKELSEN, The Chair Project
• THE KOOPLES / IMKI, AI-Powered Capsule Collection
• EUPHOLIE, Aléas
• GARANCE COPPENS,
NOÉMIE OURY,
GIULIANO ALZERRECA
ET LONA SAGNELONGE, Ultimate Very Last Hope –
A desperate artist’s guide
to surviving AI in 2050
• ELIE HOFER, (Re)collecting
• NICOLAS NOVA,
SABRINA CALVO ET
ÉTIENNE MINEUR, Chamonix-sentinelles
• JONAS ALLOUCHE, Coacta
• JONAS ALLOUCHE, Déclinaison 1, 2 et 3
• E + K – ÉLISE GAY
& KÉVIN DONNOT, Davinci’s Insight – A Rubik’s Cube
Davinci’s Insight – A Brain
Davinci’s Insight – A Set of Gears
• CHARLINE DAVID, Art de la table
• IGNACIO PÉREZ, Overloaded.supply
Étienne Mineur
Designer, publisher and teacher, Étienne Mineur has developed a practice centred on the relationship between graphic design and interactivity. He
has been art director at agencies such as Hyptique and Nofrontiere and has worked with Japanese company Issey Miyake. He co-founded Index Plus, the Incandescence design workshop and in 2009 a publishing house, Éditions Volumiques. As a creative director, he invents games and books at the interface between the tangible
and the digital and he has filed numerous patents
for connected objects.
A graduate of the École Nationale Supérieure des Arts Décoratifs de Paris, Étienne Mineur teaches at the Geneva University of Art and Design (HEAD), at the École Camondo and runs the workshop on the uses of generative AI at ENSCI – Les Ateliers.
Votre navigateur est obsolète, l’affichage des contenus n’est pas garanti.
Veuillez effectuer une mise à jour.