Cité du design - Bâtiments H

Rodolphe Dogniaux, Marc Monjou and the students of the post graduate course of the Saint-Etienne Higher School of Art and Design (ESADSE) are the curators of the exhibition, It's not my style. The exhibition is first presented at the Museum für AngewandteKunst in Frankfurt, and then at the Saint-Etienne International Design Biennial 2013. The exhibition aims to show the emerging tendencies of French design by questioning the complex relationship between design and women.

It's not not my style looks at the domestic environment and observes the gender partition that operates. Another issue is that of the place of women in design considered as a process of creation, and in its socio-professional organization. The media focus and historical view point are in the majority dedicated to men, whereas there existed, and still exists, design by women, for women. The objects presented belong to different domains: creation design or production design, industrial or mass design. For some it is the graphic and plastic art dimension which is the most important; for others it is the critical dimension; for some others it is the literal aspect which retains attention. So, the expression, It's not my style could designate a rejection, a critique, or the illusion of not being concerned by questions of style.